Shake Shack is a modern day roadside burger brand, sprouting from a hot dog cart in Madison Square park in Manhattan to support the Madison Square Park Conservancy’s first art installation. The cart was such a success that Shack fans lined up daily for three consecutive summers. In 2004 a permanent kiosk opened in the park, Shake Shack was born. This modern day ‘roadside’ burger stands serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more. An instant neighbourhood fixture, Shake Shack welcomed people from all over the city, country and worldwide who gathered together to enjoy fresh, simple, high-quality version of the classic in a majestic setting. The rest they say is burger history.