Hera was founded in 2015, under the premise of creating a new denim product for men that previously was unavailable; the spray-on skinny jean. Hera launched the Signature Spray On Jean as it's debut product, and quickly began to gain notoriety among taste-makers and celebrities alike. With initial campaigns in partnership with UK celebrities such as Gaz Beadle, the brand grew in popularity rapidly. Several high-profile celebrities began wearing the signature HERA look; including Lewis Hamilton, Hailey Bieber and Brooklyn Beckham among others.