“Don’t persuade. Convince.” This Braun motto goes back to the 1950s. And Braun’s innovative, independent design has delivered a compelling argument ever since, winning people over around the world with aesthetics, functionality and quality. Known as a premium German brand Braun spans multiple categories from personal care to household and kitchen appliances. Braun represents technical innovation, sustainable development and outstanding design, making it the world leader in several categories of small domestic appliances, related to household Braun is No.1 in the world in hand blenders and constantly growing in food preparation and ironing.